Sun International is partnering with South Africa-based video on demand (VOD) solutions provider, Discover Digital, to revolutionise its Most Valued Guests (MVG) loyalty programme reward offering.
Sun International MVGs will receive a discounted offering to Discover Digital’s premium Digital Entertainment On Demand (DEOD) services to enjoy DEOD’s vast range of movies, TV series, news and sports programmes. This will allow MVGs to enjoy their choice of video entertainment on TVs, laptops, tablets and mobile phones at a place convenient to them.
Sun International’s Diamond tier MVGs will receive a free DEOD subscription, while other MVG members will be able to subscribe at a discounted rate based on their tier.
Discover Digital Managing Director, Stephen Watson, says adding DEOD access to Sun International’s loyalty programme is a pioneering move for the local hospitality, gaming and leisure industry, as well as for loyalty programmes. “By partnering with us, Sun International is rewarding their customers for their ongoing loyalty.”
“VOD makes it possible to view the latest movies, TV series and other digital entertainment content on their mobile devices, regardless of their location. They also have the added advantage of being able to simply pause whatever they are viewing, and pick up on watching it later.”
“VOD services, especially if backed by free WiFi, presents many potential advantages for not only corporate reward programmes, but also for the hospitality, gaming and leisure industry” says Watson.
Discover Digital technology solutions can enable a closed loop environment to ensure high quality, reliable streaming no matter how many users are viewing DEOD programmes simultaneously.
Rob Collins, Group Chief Strategy & Operations Officer says: “As one of South Africa’s largest tourism, leisure and gaming groups, Sun International has long set the standard for its exciting, world-class customer experience. In an age characterised by global competition, one way in which we maintain our competitive edge is by ensuring our guests are rewarded through our MVG loyalty programme. Now they will have access to a vast world of exciting online entertainment, all at their fingertips.
“Existing MVG members will now receive discounted prices on DEOD’s subscription packages and a free month’s trial to DEOD Premium. To claim their reward, Sun International MVG customers simply need to quote their MVG card when they register on DEOD’s online platform.”
About Sun International
The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well located casinos, and some of the world’s premier resorts. Our destinations offer experiential luxury, enduring quality and incredible adventure, supported by an authentic dedication to personal service.